DESIGNING
WITH PURPOSE
HI THERE, I'M ANA
I like blending data-driven insights with creative intuition to craft digital experiences that are not only beautiful but also intuitively user-centric.
[ About me
I leverage a blend of strategic planning and user research to delve into how systematic design solutions can solve complex challenges and deliver impactful, lasting results for businesses.
[ Featured Works
PROJECTS
Types of
SERVICES
Product Strategy
I develop strategies that align business goals with user needs, ensuring scalable, impactful digital experiences through research, validation, and iterative design.
UX Strategy
Roadmapping
Competitive & Market Analysis
Design System Strategy
Conversion Rate Optimization
UX Design
I create intuitive, user-centered experiences that optimize workflows, reduce friction, and improve digital interactions.
User Research & Personas
Information Architecture
Wireframing
Low-Fidelity Prototyping
Animations
Usability Testing
Accessibility & Inclusive Design
UI Design
I specialize in scalable, systemized UI design, ensuring consistency, efficiency, and adaptability across products through structured design systems and component-based approaches.
Design Systems
Tokens & Variables
Scalable Typography & Spacing Systems
Branded Customization
Light & Dark Mode
Interactive Prototyping
Developer Handoff & Documentation
Process
I follow a structured, user-centered process to create effective digital experiences. Through Discovery, Research, Implementation, and Validation, I ensure solutions are data-driven, scalable, and aligned with both user needs and business goals.
Thoughts and Process
